3DMarComms

August 26, 2009

So that was the summer then?

It’s been far too long since I put pad to key in regards to this ‘ere company blog – but hey, sometimes that’s just the way the time flies.

We’ve certainly been busy though (it’s not just laziness and summer holiday fever I promise!) – not as busy billing wise as we’d like TBH, but certainly busy helping agencies win pitches that will of course reap a benefit down the line, busy testing and further evolving HARBOUR ATS, busy meeting more very ATS savvy people who have been incredibly positive about what we’ve shown them of HARBOUR (blushingly so) and also delivering a secret squirrel project for a major player in the Employee Communications field that we both think has some big potential (watch this space for more on “liberate” at some later date).

Our “instant ATS” product is also proving itself across 3 continents with CIFF, whilst WeightWatchers have processed over 450 candidates in a couple of weeks (media planning & execution by www.BeyondInteractive.com.uk) – a scale of response handling that just wouldn’t have been possible without them having an ATS in place.

Our unique Job Array Tracking™ facility has also already proved itself to be a very powerful tool, giving clients (and agencies working on their behalf) an unprecedented quality of live and unequivocal data on media activity and success. But not one to rest on our laurels we’re enhancing the facility to directly correlate referring site IPs against manual selections where applicants circumvent any referring tracking we have in place – further improving what we believe to already be an industry leading level of integrity in our system MI.

So it may have been a mixed summer business wise and weather wise – but there’s certainly been no rest for these (clearly wicked) boys ‘n gals. HARBOUR goes from strength to strength and we’re well positioned to take advantage of any green shoots that actually materialise (the talk of them was certainly bountiful way back in July if you recall), as well as to continue building our own groundswell of a portfolio and client base even if the economists have got it wrong again – much like the met office got our summer wrong, again (anyone want to buy a children’s paddling pool – barely used :( ).

Filed under: 3D MarComms, Alex
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Alex @ 11:33 pm

August 7, 2009

A new dimension to 3D MarComms

It’s with a great big smile across my face that I can reveal some of the most exciting news for 3D MarComms since we sent out our first invoice. We’ve got a new member joining us. Someone to share the dream and help make it a reality. I’d like to introduce you all to our Commercial Director – Adam Gretton.

I’ve known Adam for a number of years as he worked as a leading Sales Rep with Exec-Appointments.com, and has consistently been right at the top of my list of Media Reps when it came to people who knew their stuff, putting delivery and integrity of product first every-time, building the brand’s reputation for excellence along the way and played an integral part in making it the success that saw the FT buy it up recently.

Adam’s coming on board to help out day-to-day as well as shaping the business going forward and, of course, spreading the good word of HARBOUR® as far as we can – but only after he’s taken a little break to go on a long postponed holiday to Australia for a month with his family. So he’ll be back mid September with a healthy glow, probably a funny twang to his slight west country lilt, and raring to get wading into all those shooty green things everyone’s falling over themselves on the BBC to tell us may well, possibly, could be sprouting (although you have to wonder why we’re still listening to the very same buffoons that didn’t foresee what we’ve recently been living through until that was already a bandwagon of misery and despair they could jump on and wallow in – if you excuse the mixed metaphor).

So quite a second summer this is proving to be – but boy am I looking forward to Autumn!

Filed under: 3D MarComms, Alex
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Alex @ 9:38 am