So what's all this collaborative "transcendant strategy" talk then?

Well, put simply, at the pace of change of the world today then collaborating is not only the smart thing for companies to do, but in an increasing number of sectors it could prove to be the only way to succeed. Add to this the current economic climate, then the prospect of investing in full time staff and technical solutions to try and keep up with (let alone get ahead of) your clients' requirements becomes less and less feasible. But neither is standing still.

But if you're not quite sure whether this talk of collaboration is all a bit of 'puff and nonsense' or is indeed Business 2.0*, we've pulled together a couple of videos from people far clever than us to explain just what they believe the emerging connected world will mean to business. Whether global, national or local - full service or niche.

With over 12 years' dedicated digital recruitment experience (which we reckon to equate to about 60 Internet years) 3D MarComms is perfectly placed to understand you, your business and your client requirements. We're also nice people to do business with. People with ideas as well as technical & design capability to actually deliver for you and your clients. People who deliver on time - with no need for excuses.

You can find out more about us through our site - www.3DMarComms.com - or our contact details are at the bottom of this page if you just want to chat.

We believe that with the right partnerships the sum is definitely greater than the parts. We believe that in this fast moving world it's increasingly "collaborate or stagnate". So the question is: how's your collaborative line-up looking?

*Business 2.0 is indeed a made up term

• Clay Shirky

  Institutions vs. Collaboration

  In this prescient 2005 talk, Clay Shirky shows how closed groups and companies will give way to looser networks where small contributors have big roles and fluid cooperation replaces rigid planning.

• Howard Rheingold

  Way-new collaboration

  Howard Rheingold talks about the coming world of collaboration, participatory media and collective action - and how Wikipedia is really an outgrowth of our natural human instinct to work as a group. As he points out, humans have been banding together to work collectively since our days of hunting mastodons. (skip to 14mins for the business relevance if you're time poor)

• John Chambers (Cisco CEO)

  on collaboration

  Cisco CEO John Chambers has been talking about collaboration for a while. In this video he boils down the importance of collaboration and why it is so important now.